Search is a growing industry, and it seems that every day there is a new search engine optimization company in the game. However, the skills of many of these OPTIMIZARE GOOGLE search engine optimization companies are questionable -- staying on top of the knowledge curve can be daunting, and getting up to speed more daunting still. Moreover, there are a huge variety of tactics, "safe" and "unsafe" practices (in terms of the risk of penalization), and other important business considerations that you should think about before deciding on any particular search engine optimization company. The following is the first of a three-part series that provides a list of questions to help you to determine if the company you are considering is deserving of your trust. In this AUDIT SEO installment, we'll focus on the tactics that search engine optimization companies might use that could put your website at risk of penalization or removal from the major search engines. Ask your potential search engine optimization company the following: "Do you show search engines anything that a visitor does not see? " There is a common tactic that certain search engine optimization companies use called "cloaking." In simple terms, these companies use technology that enables your website to recognize when OPTIMIZARE GOOGLE a visitor EXPERT SEO to your site is a spider and to OPTIMIZARE SITE then feed that spider specialized content designed to rank highly in search engines. This tactic violates the Terms of Service (TOS) of every major search engine. Sites that are caught cloaking are routinely removed from engines. Here's more info on OPTIMIZARE SITE stop by our own web OPTIMIZARE SITE EXPERT SEO page. Therefore, depending on your tolerance for risk, you may want to find a search engine optimization company that does not employ this tactic. "Do you create pages, either on my server or somewhere else, that are not built in to the navigation of my site?