hotel brand, designed for cost-conscious travellers who mostly do all their own bookings on-line and who are searching for pocket-friendly accommodation prices. The first COSI Hotel is projected to open in 2015 and Centara plans to have at least 30 operational by 2020. Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts, said that the COSI brand has been developed in response to rapid economic expansion within the Asia Pacific region, which is increasing the volume of both domestic and international journeys. €There is an enormous growth in travel, and the significant growth of low-cost airlines is allowing people to travel more easily and conveniently,€ he says.




<img src="http://media3.picsearch.com/is?TPwTtnBcSl3dEUQXoADe5K_bM7OVWYz1UxYkLGXHm3w&amp;height=224" alt="silk road tour" title="silk road tour (c) en.asiantour.org" style="max-width:400px;float:left;padding:10px 10px 10px 0px;border:0px;">€Travelling by low-cost airline in the Asean grouping currently accounts for 51 percent of the aviation industry in the Asean. Further, the Asean Economic Community or AEC will be implemented two years from now adding further demand. These factors are leading to the need for convenient accommodation and also value for money. Centara Hotels & Resorts sees a great opportunity to develop a new brand to cover this economic segment, and we are now in the process of brand and product development for COSI Hotels.€


Mr Thirayuth added that €dot com€ has been added to the brand logo because marketing and sales will be primarily through websites. €We expect our first COSI Hotels property to open on 2015,€ he said. €We plan to have at least 30 hotels in 2020, which is forecast to generate an income of around 2,200 million baht and income from management fees of 180 million baht,€ said Mr Thirayuth.


Suparat Uahwatanasakul, Vice President of Business Development at Centara International Management Co., Ltd, explained the meaning of COSI as:


<strong>C is Comfortable - Feel comfortable both with the room and facilities of the hotel</strong>


<strong>O is Open - Our product is easy to understand and affordable</strong>


<strong>S is Sensible - Sensibly and friendly price and eco-friendly design</strong>


<strong>I is Individual - Welcome all travellers</strong>


A <a href="http://browse.deviantart.com/?qh=&section=&global=1&q=friendly">friendly</a> logo is designed to carry this message. COSI customers can be divided into four groups as follows:


- Age 16-29: University students or graduate students who are just starting their career. <a href="http://www.prlog.org/12504998-silk-road-explore-prepares-for-the-new-tourism-season.html">Travel</a> alone or in groups.


<strong>- Age 50 and above: Retired people. Couple travellers who like <a href="http://Wordpress.org/search/technology">technology</a>.</strong>


<strong>- Family groups who like easy and convenient journeys and value for money.</strong>


- Corporate groups who travel for business purposes and are looking for a more limited service and a friendly price.


COSI Hotels will focus on clearly identified products that include free Wi-Fi everywhere in the hotel, easy and convenient €grab-n-go€ restaurants, seminar rooms for corporate guests, and an entertainment corner in the lobby area for movies and live sport. COSI will offer both twin and king beds for standard room types and specially designed rooms for families. COSI Hotels is the economy brand under management of Centara Hotels & Hotels. It is designed for cost-conscious travellers who mostly do all their own bookings on-line and who are searching for pocket-friendly accommodation prices. Centara has completed research for the last 3 years before launching this product.


<strong>Source: Centara</strong>


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