Feb upcoming trends in social media marketing twenty five (Reuters) - RELX Plc, Europe's major media group, stated it raised its dividend for 2015 and improved its share buyback focus on for this calendar year. current trends in social media marketingThe business, previously recognised as Reed Elsevier, mentioned it would invest upcoming recent trends in social media marketing in social media marketing interactive trends & analytics media marketing - see this page - back seven hundred million lbs . ($974.4 million) well worth of shares in 2016, a forty p.c enhance from final 12 months. The greatest publisher of scientific journals mentioned traits in the before aspect of this 12 months ended up consistent with previous 12 months across its enterprise, and that it was self-assured of publishing growth in underlying income and earnings. The print business has seen earnings going downhill considering that its peak in 2005, when digital media lured standard news individuals absent from subscribing to newspapers, and took them to internet websites and social media. RELX has been able to buck the development as it brought down its reliance on print solutions income to about 15 per cent of its complete yearly revenue in 2015 from about 50 percent in 2007. CEO Erik Engstrom sees further advancement for the company coming primarily from its Hazard device. The enterprise currently presents info and info analytic remedies to scientists, legal professionals, medical professionals and the enterprise community. RELX claimed a 3.4 percent increase in underlying earnings for the 12 months, whilst modified pretax income for the group rose about five percent. Underlying revenue for the 12 months was five.97 billion lbs, just under analysts' typical expectation of six.04 billion kilos, in accordance to Thomson Reuters I/B/E/S. upcoming trends in social media marketing Continued charge manage, a technique that the business has been relying on for the past 4 decades, assisted it conquer analyst estimates for altered pretax earnings. RELX posted an modified pretax earnings of one.67 billion pounds compared with analysts' typical estimate of one.61 billion kilos. ($one = .7184 lbs) (Reporting by Vidya L Nathan in Bengaluru Enhancing by Sunil Nair and Gopakumar Warrier)