hotel brand, designed for cost-conscious travellers who mostly do all their own bookings on-line and who are searching for pocket-friendly accommodation prices. The first COSI Hotel is projected to open in 2015 and Centara plans to have at least 30 operational by 2020. Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts, said that the COSI brand has been developed in response to rapid economic expansion within the Asia Pacific region, which is increasing the volume of both domestic and international journeys.