By My Pham
HANOI, March 1 (Reuters) - If it had been in business enterprise a 10 years ago, Nguyen Anh Thuan's cafe would have been a focus on for late-night police raids to arrest lawbreakers and stamp out "Latest Social Media Trends & Bollywood News evils".
But Comga Cafe, in the coronary heart of Vietnam's funds, is no gambling den, just after-several hours bar or entrance for dealing prescription drugs. It is an company pleasant to people of all sexual tastes newest trends in social media marketing a one-celebration condition where conservative values are potent.
But Thuan is encountering accomplishment as an alternative of resistance. Prejudice is supplying way to some liberalism, he says, in a place normally labelled a human legal rights abuser but now 1 of Asia's most progressive on homosexual, lesbian and transgender concerns.
That has spawned a niche market place of an estimated one.6 million Vietnamese at a time of galloping expansion, supplying money-creating possibilities to corporations that provide companies from journey and weddings to insurance plan and healthcare.
"Our enterprise benefits a good deal from the LGBT community," mentioned Thuan, who also advises firms on lesbian, homosexual, bisexual and transgender issues, which are normally abbreviated as LGBT.
"Several LGBT individuals keep high positions in major firms and will not have to cover on their own. Culture is much more open to them."
Although transgender, homosexual and lesbian persons are persecuted and even jailed in many Asian international locations, Vietnam has quietly develop into a trailblazer, with legal guidelines to decriminalise gay relationship and co-habitation and recognise intercourse changes on identification documents.
"I see a good deal more openness in Vietnam now," explained Bach Linh, a lesbian. "Many LGBT men and women make plenty of income and want to shell out it. This will draw in the awareness of businessmen soon."
Seminars and company-sponsored "Viet Pride" festivals get no cost rein, and state top social media marketing trends focus on as soon as-taboo concerns of intercourse and gender choices.
It is unclear what prompted the rest by the govt, which has never brazenly spelt out its coverage.
The Justice Ministry did not react to thoughts from Reuters, and vice wellness minister Nguyen Viet Tien, who was when quoted speaking in assistance of homosexual relationship, told Reuters his ministry was not accountable for coverage and declined to remark.
Advertising and marketing companies are monitoring buyer current trends in social media marketing among lesbian, gay, bisexual and transgender people today, like personal healthcare companies this kind of as Risk-free Dwelling, which estimates these kinds of clientele contributed about 30 per cent of its 2015 earnings.
MB Market place Makers, which specialises in improvement of what it phone calls "the uniquely valuable LGBT industry", aims to include things like Vietnam in its 2016 customer investigation.
It recently valued the Chinese industry at $850 billion per year and the U.S. marketplace at $950 billion, nevertheless there are no comparable figures for Vietnam.

"RADICAL Alter"
Finances airline VietJet Air is concentrating on the exact same audience, with a tv advertisement featuring an emerging trends in social media marketing-flight lesbian marriage ceremony.
"There is no regulation against it, so why not?" Managing Director Luu Duc Kanh informed Reuters.
Vietnamese transgender persons have strutted the catwalk at a vogue event with rainbow bridal dresses and a gay marriage.
"After the demonstrate, dozens of LGBT clients came to me for my suggestions and to use my types," explained organiser Caroll Tran.
In 2014, USAID explained attitudes had gone through a "radical change" from a ten years ago, when gay activity was taken care of as a crime and a psychological health and fitness issue.
But spouse and children issues, office discrimination and violence in colleges persisted, it added.
Vietnamese academic Luong The Huy stated the improvements reflected political will and increased community dialogue.
Randy Berry, U.S. distinctive envoy for human legal Latest Social Media Trends & Bollywood News rights of LGBT individuals, told Reuters that, whichever its reasons, Vietnam had actively engaged with an issue neighbours even now take into consideration taboo.
Homosexual sex is unlawful Latest Social Media Trends & Bollywood News in Singapore and mainly Muslim Malaysia, exactly where some states also outlaw cross-dressing.
In Brunei, sharia spiritual law forbids sodomy, and activists in Muslim-vast majority Indonesia a short while ago named rising hostility in the direction of gays "a witch hunt".
Thailand does not formally recognise very same-sex unions or sex variations, but a new structure is expected to consist of "3rd gender" provisions.
"Progress in sites like this exhibits it's totally probable to honour custom and be embracing of diversity," Berry reported. (Reporting by My Pham More reporting by Martin Petty Latest Social Media Trends & Bollywood News Enhancing by John Chalmers and Clarence Fernandez)