If you own a small business, your website plays a very important role in your company�s branding and marketing efforts. Potential customers come to your site looking for useful information, and your site�s appearance and usability are critical to the way your customers see your company. Below are listed three common web design studio mistakes that, when avoided, can grow your business and create a good user experience for your customers.

Poor Site Navigation

Many small businesses� sites don�t place too much emphasis on navigation, but without paying attention to it, you can unwittingly create difficulties for site visitors. People come to your site looking for something specific, and if it�s not there or if it�s hard to find, they�ll go elsewhere�and they�ll leave with an unfavorable impression of your business. Good navigation should be seamless, and it should keep customers on your site longer, which can mean more leads and more sales. After all, customers won't stick around if they can't find their way around your site!

No Call to Action

Another error commonly found in Des Moines Web Design is the absence of a call to action. If you aren�t encouraging visitors to perform an action � such as making a purchase or providing their contact information � you�re not likely to keep them. Traffic is important, but it�s useless without a clear call to action. �Buy Now� or �Contact Us� buttons are a good way to grab users� attention, and they can help guide customers in the right direction while helping you achieve your sales goals.

Content

People visit websites for content, and the structure of that content plays a big role in the success of your website. However, many small business owners are so preoccupied with giving info to users that they disregard the presentation of that info. Many people scan through content quickly to get the main idea, and that�s why it�s important to establish a visual hierarchy. Doing so will make the scanning process easier, and it creates a more pleasant experience for site visitors because they don't have to spend time sifting through a lot of unnecessary content.

It can be difficult to design a site that grabs potential customers� attention and keeps it � but avoiding mistakes can make the experience more enjoyable for everyone. By ensuring that you�re not making any of these Des Moines Web Design errors, you can grow your online brand quickly.