Online reviews matter more than almost any other type of advertising or marketing campaign. They are important no matter whether it is a service that a small, local company is offering or an innovative product sold around the world. Shoppers rarely purchase today without researching reviews. This was revealed in a recent study where 88 percent of respondents stated they trusted these reviews as much as they did recommendations they received from family and customer reviews on friends.

The benefit of reliable product reviews is equally shared between the customer and the company. One is able to feel secure about their purchase and the other is able to increase their sales without spending anything for advertising. Review sites can also increase web traffic for businesses whose products they review. This occurs because the company gains in ranking with search engines when there is an increased frequency of their company name being mentioned around the Internet.

Review sites make it easier for shoppers to read numerous reviews in one place. It reduces the need to go from one shopping site to the next to find the comments left on a specific product. When a consumer visits a reliable and comprehensive review site they can see a collection of honest, genuine reviews that are the result of numerous consumer comments left by other shoppers on various vendor sites.

Those same readers, when they discover how effective the site is, will often stay to browse through other reviews and learn about a variety of products and companies. This is where businesses benefit the most because it exposes them to potential customers that have never heard of them before and may not have found them any other way.

Truthful and honest Product Reviews are not available everywhere. It is very easy for companies to add a few counterfeit five-star reviews of their own. It is not as easy for them to fake hundreds and place them on dozens of sites. Reviewz Rock understands this and that is why the staff spends hours combing through reviews for each product and condenses the information. The result is an honest article with all of the information any consumer needs to make a sensible decision.

The reviews can be found at reviewzrock. At the site visitors will find descriptions about the product and the company who makes them. There are pros and cons of each item as well as pricing information and links to vendor sites where the product can be purchased if desired. A final touch that many reviews do not provide is information about the company that makes the product. This is an important consideration to conscientious consumers who only want to do business with companies they respect.