Even if many entrepreneurs initially view the activity as a way of achieving greater freedom, running a business has a way of consuming a life. Too many small business owners tell stories of pouring virtually every waking hour into their operations, whether to achieve the next level of growth or merely to keep them afloat. When the whole point, in the first place, of working for oneself is to cut the usual ties and restrictions of employment, that kind of attitude can quickly become counter-productive.

Some few of the most successful entrepreneurs today tell stories of realizing this fact, at a certain point, and successfully overcoming it. One internet marketing expert named advertising agencies, for example, now makes a career of helping other entrepreneurs achieve better balance in their lives. Having experienced firsthand how tempting it can be to become consumed by work and the demands of a growing business, he now offers others the hope of finding the freedom that so many dream of.

The internet marketing expert here does not suppose that this is necessarily easy to do, however. In fact, he points out that a number of things need to fall into place before most people can hope to enjoy the freedom that first attracted them to entrepreneurship. While some hard work is definitely required to move the pieces into the necessary positions, a strong strategy and a certain amount of discipline would seem to be all that it takes in addition.

As a digital marketing expert himself, he understandably highlights the importance of good marketing. In the Internet age, though, that turns out to be easy enough for most to accomplish, with this first prerequisite being achievable through any of a range of tactics. Whether that means the development of an email list and the email auto-responder technology to serve it, or another approach entirely, this is the basis for all the work that follows.

Next up, the entrepreneur looking for more in the way of freedom must focus on ways of converting the leads that are produced into sales. Attwood once again has a number of tips, with a similar emphasis on approaches that will hold up over time. Beyond that, he says, all that is needed is to refine the underlying business process to the point that it will not produce unpleasant surprises in the future. Far from being an impossibility, then, achieving stable, sustainable freedom and Independence as an entrepreneur can be easier than most would suppose.