Snapchat is throughout within the news for refusing a three billion USD supply from rival social community Facebook. Since then there are quite a few public spat between the Facebook administration and Snapchat management.

So what is it that's driving Facebook to buy Snapchat?

Snapchat is cool - It is among the most generally perceived cool app within the world. It is rising at neck breaking tempo and reached 50 million active customers before any of the opposite startup social media applications. The applying is most loved by the teenagers who in contrast to the earlier generation perceive that no matter you leave on the internet it remains there forever.

It is totally engrossing -- If you're utilizing it then you're utterly in it. Not like the other social media network it has taken the generation's query "Have I missed one thing vital" to the following level. It's completely engrossing, critically personal and to an amazing extent really private. This intimacy is the factor that's driving its progress because teenagers just like the earlier generations able to maintain their buddy circle closed moderately than an open one resembling Facebook and Google+.

Entrepreneurs' Dream

Snapchat is a marketer's dream in the modern day media surroundings where everyone of us is bombarded with more than a hundred ads a day across all platforms. Snapchat provides سنابشات a instrument that is significantly private. What it provides is 100% user consideration and participation. The consumer has to maintain the thumb on display screen to maintain the message rolling.

Regardless that Snapchat has resisted advertising so far it may be safely assumed that after it reaches a sure scale, it will be more receptive to it. That can present a completely new metric to the advertisers - Lively user engagement level.

How lengthy the user watched the commercial or how long he / she contemplated about the deal and what action he /she took in regards to the message. It is going to open new frontiers for the online advertising as advertisers were not only able to study what is the reach of the message, on how many screens it acquired displayed, what folks had been searching for but in addition how time they spent on advertisement and what motion they took. What type of advertisement takes how much response time and what could be finished to raised the message.

Conclusion

It seems that the vast alternatives of highly personalized, time and area particular advertisement primarily based on the platform have just opened. This revolution will be additional fueled by Snapchat and upcoming technology units akin to Google glass and smart watches.